Effective Date: February 10, 2026
Last Updated: April 23, 2026
This Privacy Policy describes how Helix Alpha Trading Pte Ltd (UEN 202617663Z), a company incorporated in Singapore with its registered office at 165B Telok Ayer Street, Singapore 068617 ("we," "us," "our," or the "Data Controller"), collects, uses, stores, and discloses your personal data when you register for the waitlist available at https://www.tradealpha.app/ (the "Site"). This Privacy Policy is provided in accordance with the Singapore Personal Data Protection Act 2012 (as amended) ("PDPA"), and applies to all personal data collected in connection with your waitlist registration.
By registering for the waitlist, you acknowledge that you have read and understood this Privacy Policy. Where consent is the lawful basis for processing under the PDPA, you expressly consent to the collection, use, processing, storage, and disclosure of your personal data as described herein. You acknowledge that you may withdraw your consent at any time by contacting us at [email protected], though this may affect our ability to provide services to you.
Registration for the waitlist does not constitute an offer to sell or solicitation to buy any security, commodity, or other investment product, and does not guarantee access to any products or services.
We collect the following categories of personal data:
(a) Information you provide directly: name, email address, geographic location information, and any other information you choose to provide when registering for the waitlist;
(b) Automatically collected technical information: IP address, browser type, device information, and usage data collected through cookies and similar technologies when you access the Site (you have the right to refuse cookies through your browser settings, though this may affect Site functionality); and
(c) Derived geolocation data: geographic location information derived from your IP address to verify compliance with geographic access restrictions.
The legal basis for processing this data is: (i) your consent for marketing communications and waitlist registration; (ii) our legitimate interests in operating the Site, preventing fraud, and ensuring compliance with geographic restrictions; and (iii) compliance with legal obligations under applicable law.
You represent and warrant that all information you provide is accurate, current, and complete, and you agree to update your information if it changes. You can update your information by contacting us at [email protected].
We use your personal data for the following purposes, each with its corresponding legal basis under the PDPA:
(a) to process and manage your waitlist registration (legal basis: legitimate interests/your consent);
(b) to communicate with you about the waitlist, the Platform, and related services (legal basis: legitimate interests);
(c) to send you marketing and promotional communications regarding the Platform and related services, subject to your right to opt out at any time (legal basis: your express consent);
(d) to verify your eligibility and geographic location in connection with access to the Platform (legal basis: legitimate interests in compliance with regulatory requirements and fraud prevention);
(e) to comply with applicable laws and regulations, including the PDPA (legal basis: legal obligation);
(f) to enforce our Terms of Service and protect our legal rights (legal basis: legitimate interests); and
(g) to improve and enhance the Site and our services (legal basis: legitimate interests).
Where we rely on legitimate interests as a legal basis, you have the right to object to such processing as set forth in Section 9.
By registering for the waitlist, you expressly consent to receive marketing and promotional communications from us regarding the Platform and related services, in accordance with applicable law including the PDPA. This consent is optional and separate from your waitlist registration. You may opt out of such communications at any time by following the unsubscribe instructions in any email we send or by contacting us at [email protected]. We will process your opt-out request promptly and in any event within ten (10) business days. Opting out of marketing communications will not affect your waitlist registration status.
We may share your personal data with third-party service providers who assist us in operating the Site and providing services related to the waitlist and the Platform. Such service providers are contractually bound to: (i) process personal data only on our documented instructions; (ii) implement appropriate technical and organizational security measures as required by the PDPA; (iii) maintain confidentiality; (iv) assist us in responding to data subject rights requests; (v) not engage sub-processors without our prior written authorization; (vi) ensure that persons authorized to process personal data are subject to confidentiality obligations; and (vii) delete or return personal data upon termination of services, unless legally required to retain it.
We remain responsible for our service providers' compliance with data protection obligations. We will not sell your personal information to third parties.
We may also disclose your personal data:
We will retain your personal data in accordance with the following retention periods:
(a) Waitlist registration data: until you are approved for Platform access, you request removal, or after a period of inactivity, whichever occurs first;
(b) Marketing communications data: until you withdraw consent or after your last interaction with our communications;
(c) Technical and usage data: for a limited period from collection;
(d) Data retained for legal compliance: for such period as required by applicable law, regulation, or legal process.
If you are not approved for Platform access or if you request removal from the waitlist, we will delete or anonymize your information within thirty (30) days after such determination or request, unless legally required to retain it longer. You may request deletion of your data by contacting us at [email protected], subject to applicable legal exceptions under the PDPA, including our legal obligations to retain certain information.
We will implement commercially reasonable security measures appropriate to the sensitivity of the information to protect your personal data from unauthorized access, use, or disclosure. However, you acknowledge and agree that no security measures are absolute or can guarantee complete security, and we cannot guarantee that your personal data will not be accessed, disclosed, altered, or destroyed. You agree to maintain confidentiality of any access credentials and to notify us immediately upon becoming aware of any unauthorized access or security incident.
In the event of a security breach affecting your personal data that we are legally required to report under the Singapore Personal Data Protection Act 2012 or other applicable law, we shall provide notice to you without unreasonable delay and in accordance with applicable breach notification laws. Such notice shall be provided to the email address you provided to us. Our obligation to provide notice is limited to breaches that trigger legal notification requirements under applicable law.
You have certain rights regarding your personal data under the Singapore Personal Data Protection Act 2012 and other applicable data protection laws. These rights include:
You may request to exercise any of these rights by sending a written request to [email protected]. We will respond to verified requests within thirty (30) days or such other timeframe as required by applicable law, subject to applicable legal requirements and exceptions. You also have the right to lodge a complaint with the Personal Data Protection Commission of Singapore ("PDPC") if you believe your data protection rights have been violated.
Your personal data may be transferred to, stored, and processed in jurisdictions outside of Singapore. By registering for the waitlist, you consent to such transfers, provided that we will take appropriate measures to ensure that your personal data remains protected in accordance with this Privacy Policy and applicable data protection laws.
By registering for the waitlist, you affirmatively consent to receive all communications, agreements, documents, receipts, notices, and disclosures electronically. We may provide such communications to you by posting them on the Site, emailing them to the email address you provide during registration, or through any other electronic means. To access and retain electronic communications, you will need a device with internet access, a current web browser with cookies enabled, a valid email address, and sufficient storage space to save communications or a printer to print them. You may withdraw your consent to receive electronic communications at any time by contacting us at [email protected]; however, if you withdraw your consent, we may terminate your waitlist registration.
The Site and waitlist registration are not intended for individuals under 18 years of age (or the age of majority in your jurisdiction, if greater than 18 years of age). We do not knowingly collect personal data from individuals under such age. If we become aware that we have collected personal data from an individual under such age, we will take steps to delete such information.
We reserve the right to modify this Privacy Policy at any time. Changes will be effective upon posting to the Site. Your continued use of the Site following any changes constitutes acceptance of the modified Privacy Policy. We encourage you to review this Privacy Policy periodically for any updates.
This Privacy Policy shall be governed by and construed in accordance with the laws of the Republic of Singapore, without regard to its conflict of law principles, and in compliance with the Singapore Personal Data Protection Act 2012.
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:
Effective Date: June 15, 2026
Last Updated: June 15, 2026
This Privacy Policy describes how Helix Alpha Trading Pte Ltd ("we," "us," "our," or the "Data Controller"), collects, uses, stores, and discloses your personal data when you access and use the Company's services, including the https://www.tradealpha.app/ website (the "Site"), the Alpha mobile application, and any other application, media form, media channel, or mobile website related, linked, or otherwise connected thereto (collectively, the "Services," and the trading platform accessible therethrough, the "Platform"). This Privacy Policy is provided in accordance with the Singapore Personal Data Protection Act 2012 (as amended) ("PDPA") and applies to all personal data collected in connection with your use of the Services. Capitalized terms used but not defined in this Privacy Policy have the meanings given to them in our Terms of Use.
By accessing or using the Services, or by registering for an account or the waitlist, you acknowledge that you have read and understood this Privacy Policy. Where consent is the lawful basis for processing under the PDPA, you expressly consent to the collection, use, processing, storage, and disclosure of your personal data as described herein. You acknowledge that you may withdraw your consent at any time by contacting us at [email protected], though this may affect our ability to provide services to you.
Nothing in the Services shall constitute or be construed as an offering of any currency, security, or financial instrument, or as investment advice. Access to the Services does not constitute an offer to sell or solicitation to buy any security, commodity, or other investment product. We make no representation that any investment product available through the Platform is appropriate, suitable, or legal for any particular user or jurisdiction.
We collect the following categories of personal data:
(a) Account registration data: name, email address, phone number, username, and any other information you provide when creating an account or connecting an external wallet;
(b) Wallet and transaction data: wallet addresses (external wallets or embedded wallets provisioned through Privy), order history, trade history, open and closed positions, and transaction records generated through your use of the Platform;
(c) On-ramp and off-ramp payment data: information relating to fiat-to-crypto and crypto-to-fiat conversion transactions processed through Meld, including transaction identifiers and amounts. The Company does not at any point take custody of, hold, control, or otherwise handle your funds; all fiat-to-crypto and crypto-to-fiat conversion and associated fund flows are processed exclusively through Meld's infrastructure;
(d) Geographic and eligibility data: geographic location information derived from your IP address and other signals to verify compliance with geographic access restrictions, sanctions screening obligations, and applicable laws and regulations;
(e) Automatically collected technical information: IP address, browser type, device information, operating system, and usage data collected through cookies and similar technologies when you access the Services (you have the right to refuse cookies through your browser settings, though this may affect Service functionality; see Section 13 for further detail); and
(f) Communications data: records of your correspondence with us, including support requests and related communications.
The legal basis for processing this data is: (i) your consent for marketing communications and account registration; (ii) deemed consent and/or the legitimate interests exception under the PDPA (including for operating the Services, facilitating trading activity, preventing fraud, performing sanctions and anti-money laundering screening, and ensuring compliance with geographic and regulatory restrictions); and (iii) compliance with legal obligations under applicable law.
You represent and warrant that all information you provide is accurate, current, and complete, and you agree to update your information if it changes. You can update your information by contacting us at [email protected].
We use your personal data for the following purposes, each with its corresponding legal basis under the PDPA:
(a) to process and manage your account registration and access to the Services (legal basis: legitimate interests/your consent);
(b) to provide, operate, and maintain the Platform, including facilitating trading activity, order management, and account administration (legal basis: deemed consent/legitimate interests exception under the PDPA);
(c) to communicate with you about your account, the Platform, and related services (legal basis: legitimate interests);
(d) to send you marketing and promotional communications regarding the Platform and related services, subject to your opt-in and your right to opt out at any time (legal basis: your express consent);
(e) to verify your eligibility and geographic location in connection with access to the Platform, and to perform sanctions screening and anti-money laundering checks in compliance with applicable regulatory requirements (legal basis: legitimate interests; legal obligation);
(f) to comply with applicable laws and regulations, including the PDPA (legal basis: legal obligation);
(g) to enforce our Terms of Use and protect our legal rights (legal basis: legitimate interests); and
(h) to improve and enhance the Services and our products (legal basis: legitimate interests).
Where we rely on legitimate interests as a legal basis, you have the right to object to such processing as set forth in Section 9.
By using the Services, you consent to receive marketing and promotional communications from us regarding the Platform and related services, in accordance with applicable law including the PDPA. This consent is optional and separate from, and not a condition of, your use of the Services. You may opt out of such communications at any time by following the unsubscribe instructions in any email we send or by contacting us at [email protected]. We will process your opt-out request promptly and in any event within ten (10) business days. Opting out of marketing communications will not affect your access to or use of the Services.
We may share your personal data with third-party service providers who assist us in operating the Services and the Platform. These service providers include, without limitation, Orderly, Meld, and Privy. We take reasonable steps to ensure that our service providers implement appropriate data protection measures, which may include obligations to: (i) process personal data only on our documented instructions; (ii) implement appropriate technical and organizational security measures; (iii) maintain confidentiality; (iv) assist us in responding to data subject rights requests; (v) not engage sub-processors without our prior authorization; (vi) ensure that persons authorized to process personal data are subject to confidentiality obligations; and (vii) delete or return personal data upon termination of services, unless legally required to retain it.
We take reasonable steps to ensure that our service providers comply with applicable data protection obligations, and we remain responsible for our own obligations in the selection of, and instructions given to, such service providers to the extent required by the PDPA. We will not sell your personal information to third parties.
We may also disclose your personal data:
We will retain your personal data in accordance with the following retention periods:
(a) Account registration and trading data: for the duration of your account and for seven (7) years following account closure or termination, or for such longer period as required by applicable law or regulation;
(b) Marketing communications data: until you withdraw consent or twenty-four (24) months after your last interaction with our communications, whichever occurs first;
(c) Technical and usage data: twelve (12) months from collection;
(d) Data retained for legal compliance: for such period as required by applicable law, regulation, or legal process.
If you request deletion of your account or personal data, we will delete or anonymize your information within thirty (30) days after verification of such request (or such longer period as may be reasonably necessary to coordinate with third-party service providers), unless legally required to retain it longer. You may request deletion of your data by contacting us at [email protected], subject to applicable legal exceptions under the PDPA, including our legal obligations to retain certain information.
We implement commercially reasonable security measures appropriate to the sensitivity of the information to protect your personal data from unauthorized access, use, or disclosure. However, you acknowledge and agree that no security measures are absolute or can guarantee complete security, and we cannot guarantee that your personal data will not be accessed, disclosed, altered, or destroyed. To the fullest extent permitted by applicable law, we shall not be liable for any unauthorized access to your personal data or any breach of our security measures. You agree to maintain confidentiality of any access credentials and to notify us immediately upon becoming aware of any unauthorized access or security incident.
In the event of a security breach affecting your personal data that we are legally required to report under the PDPA or other applicable law, we shall provide notice to you without unreasonable delay and in accordance with applicable breach notification laws. Such notice shall be provided to the email address you provided to us. Our obligation to provide notice is limited to breaches that trigger legal notification requirements under applicable law.
You have certain rights regarding your personal data under the PDPA and other applicable data protection laws. These rights include:
You may request to exercise any of these rights by sending a written request to [email protected]. We will respond to verified requests within thirty (30) days or such other timeframe as required by applicable law, subject to applicable legal requirements and exceptions. You also have the right to lodge a complaint with the Personal Data Protection Commission of Singapore ("PDPC") if you believe your data protection rights have been violated.
Your personal data may be transferred to, stored, and processed in jurisdictions outside of Singapore. We will ensure that any such transfer is made in compliance with the PDPA, including by taking appropriate steps to ensure that the recipients of your personal data provide a standard of protection that is comparable to the protection under the PDPA. By accessing or using the Services, you acknowledge and consent to such transfers, provided that we will take appropriate measures to ensure that your personal data remains protected in accordance with this Privacy Policy and applicable data protection laws.
By using the Services, you affirmatively consent to receive all communications, agreements, documents, receipts, notices, and disclosures electronically (collectively, "Communications"). We may provide Communications to you by posting them on the Site, emailing them to the email address you provide, through push notifications on the Alpha mobile application, or through any other electronic means. To access and retain electronic communications, you will need a device with internet access, a current web browser with cookies enabled, a valid email address, and sufficient storage space to save communications or a printer to print them. You agree to keep your email address and other contact information current. You may withdraw your consent to receive electronic communications at any time by contacting us at [email protected]; however, if you withdraw your consent, we may suspend or terminate your access to the Services.
The Services are not intended for individuals under 18 years of age (or the age of majority in your jurisdiction, if greater than 18 years of age). We do not knowingly collect personal data from individuals under such age. If we become aware that we have collected personal data from an individual under such age, we will take steps to promptly delete such information.
We and our service providers use cookies and similar tracking technologies (such as web beacons, pixels, local storage, and software development kits) to operate, secure, and analyze the Services. We use: (a) strictly necessary cookies required for core functionality, authentication, and security; (b) functional cookies that remember your preferences; and (c) analytics cookies that help us understand how the Services are used. Some of these technologies are operated by third parties, which may collect information about your online activities over time and across services. You can manage or refuse cookies through your browser or device settings, and where required we will request your consent before setting non-essential cookies; disabling certain cookies may affect the functionality of the Services. We respond to browser "Do Not Track" signals only as required by applicable law.
The Services may contain links to, or integrate with, third-party websites, applications, and services that we do not own or control, including external wallet providers, embedded wallet infrastructure (Privy), order routing infrastructure (Orderly), and on-ramp and off-ramp payment processors (Meld). This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party service you access or use in connection with the Services.
We use automated processing, including for geographic eligibility verification and sanctions screening to determine whether you may access or continue to use the Platform. These processes may result in automated decisions, such as restricting or denying access to the Services, in order to comply with our legal and regulatory obligations. If you believe an automated decision has been made in error, you may contact us at [email protected] to request human review and to provide additional information.
We reserve the right to modify this Privacy Policy at any time. Any such updates will be effective upon our publishing the updated Privacy Policy to the Site. The Effective Date of the most up-to-date Privacy Policy will be provided at the top of this page. We will provide you with at least fourteen (14) days' prior notice of any material changes by posting a notice on the Site or sending you an email. Your continued use of the Services following the effective date of any changes constitutes acceptance of the modified Privacy Policy. We encourage you to review this Privacy Policy periodically for any updates.
This Privacy Policy shall be governed by and construed in accordance with the laws of Singapore, without regard to its conflict of law principles.
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact at: